IDC Research Types
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides brief overview coverage of what is happening in a market.
IDC MaturityScape Benchmark
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Methods and Practices
Top 10 Predictions
IDC Survey Spotlight
Market Analysis Perspective
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a study and interpretation of the results of a demand- or supply-side survey.
Vendor Needs and Strategies
This IDC Perspective discusses the future of customers and consumers as defined by a global team of IDC analysts. In this document we highlight a model for interactions between customers and brands through the prism of technology and prepared ...
This IDC Perspective provides some quick insight on the impact that the COVID-19 pandemic is having and our suggestions on the best way to address this growing concern. Whether these items will need to be part of a larger business continuity ...
This IDC Perspective summarizes key takeaways from Salesforce's Dreamforce 2019 for technology buyers, including discussion around new product releases and future product road maps.
"Salesforce has invested heavily in some key acquisitions ...
This IDC Perspective examines the next stage in customer experience in the progression from personalization to empathy at scale. Brands must address a fundamental question: How can organizations use technology to respond to customers and ...
This IDC Web Conference presents a discussion by IDC's Alan Webber on the impact that new technologies, like artificial intelligence and analytics, and growing volumes of customer data will have on the customer experience, and ultimately ...
This IDC study explores the impact that technology will have on customer experience.
According to Alan Webber, program vice president for Customer Experience at IDC, "The customer experience space is in a period of significant shift ...
This IDC Perspective summarizes key takeaways from Oracle OpenWorld 2019 for technology buyers, including discussion around new product releases, future product road maps, and Oracle's overall strategy.
"Oracle OpenWorld 2019 delivered ...
This IDC Tech Buyer Presentation identifies the key digital transformation (DX) use cases associated with customer experience management (CXM) and provides guidance on how to prioritize them to develop a DX road map.
This IDC Perspective presents highlights from Adobe's annual user conference for Adobe Creative Cloud users, Adobe MAX 2018. Adobe MAX 2018, which drew more than 14,000 photographers, videographers, and designers to Los Angeles in October, ...
This IDC Web Conference presents a discussion by IDC's Alan Webber on the key predictions that will impact how enterprises address the customer experience over the next three to five years. Senior IT leaders and line-of-business executives ...
This IDC Perspective summarizes key takeaways from Oracle OpenWorld 2018 for technology buyers, including discussion around new product releases and future product road maps, contrasted with several maturing Oracle service lines.
This IDC Tech Buyer Presentation identifies the digital transformation (DX) use cases associated with customer experience (CX) and provides guidance on how to prioritize them to develop a DX road map.
This IDC study provides the top 10 predictions and underlying drivers that we expect to impact customer experience in 2019 and beyond.
According to Alan Webber, research director, IDC Customer Experience, "Providing a differentiated ...
This IDC Perspective looks at the role that the engagement and experience services layer will play in the digital transformation of the enterprise over the next three to five years.
"Whether providing a product or a service or both, ...
This IDC study explores the further impact that technology will have on customer experience including customer data privacy, analytics-driven business processes, and artificial intelligence (AI). We also look as the early impact emerging ...