IDC Research Types
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides brief overview coverage of what is happening in a market.
IDC MaturityScape Benchmark
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Methods and Practices
Top 10 Predictions
IDC Survey Spotlight
Market Analysis Perspective
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a study and interpretation of the results of a demand- or supply-side survey.
Vendor Needs and Strategies
This IDC Market Perspective provides our summary and analysis of Oracle Modern Customer Experience conference held March 17–19, 2019. Oracle made numerous product announcements related to improving customer profile and audience management, ...
This IDC Market Perspective looks at the developing space of customer intelligence by placing it within the overall context of customer experience management (CXM). The rise in the availability of both direct and third-party customer data ...
On March 4, 2019, Salesforce announced its FY 4Q19 and end-of-year earnings. Earnings were solid, with total revenue of $3.60 billion for the quarter, a 26% year-over-year increase from FY 4Q18. Salesforce's 2019 fiscal year revenue was ...
Salesforce welcomed IDC analysts to two days of briefings with leadership at its San Francisco headquarters on February 20 and 21, 2019. Salesforce continues to focus on its Ohana – the company's extended family of customers, partners, and ...
This IDC study discusses digitally driven transformation in the customer experience that companies provide and how this digitally driven transformation is influencing the prioritizing of use cases for investment as well as the strategic ...
This IDC Survey highlights the evolution of tech buyers' growing reliance on marketing-related information sources to make their buying decisions. Dependency on marketing at all prepurchase buying stages now beats both sales and even direct ...
This IDC study forecasts the worldwide revenue for the customer experience software market for the 2018–2022 period.
"As both companies and customers are digitally transformed, software is becoming a larger and larger component of ...
This IDC study discusses digital transformation (DX) in the customer experience that companies provide and its influence on prioritizing use cases for investment as well as the strategic priorities and programs that are driving technology ...