IDC Research Types
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides brief overview coverage of what is happening in a market.
IDC MaturityScape Benchmark
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Methods and Practices
Top 10 Predictions
IDC Survey Spotlight
Market Analysis Perspective
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a study and interpretation of the results of a demand- or supply-side survey.
Vendor Needs and Strategies
This IDC Perspective summarizes key takeaways from Salesforce's Dreamforce 2019 for technology buyers, including discussion around new product releases and future product road maps.
"Salesforce has invested heavily in some key acquisitions ...
On December 3, Salesforce announced FY 3Q20 earnings. Earnings this quarter were strong, with total revenue of $4.5 billion for the quarter, a 34% year-over-year increase from FY 3Q19. "We're now on track to double our revenue in five years," ...
This IDC Web Conference presents a discussion by IDC's Alan Webber on the impact that new technologies, like artificial intelligence and analytics, and growing volumes of customer data will have on the customer experience, and ultimately ...
This IDC study explores the impact that technology will have on customer experience.
According to Alan Webber, program vice president for Customer Experience at IDC, "The customer experience space is in a period of significant shift ...
This IDC Perspective summarizes key takeaways from Oracle OpenWorld 2019 for technology buyers, including discussion around new product releases, future product road maps, and Oracle's overall strategy.
"Oracle OpenWorld 2019 delivered ...
On August 22, 2019, Salesforce announced FY 2Q20 earnings. Earnings this quarter were strong, with total revenue of $4 billion for the quarter, a 22% year-over-year increase from FY 2Q19. Salesforce increased the third-quarter revenue guidance ...
This IDC Market Perspective presents highlights of the Adobe Summit 2019 conference, including product announcements, and provides IDC's assessment of Adobe's competitive position and challenges.
"Adobe continues to expand its customer ...
This IDC Market Perspective provides our summary and analysis of Oracle Modern Customer Experience conference held March 17–19, 2019. Oracle made numerous product announcements related to improving customer profile and audience management, ...
This IDC Market Perspective looks at the developing space of customer intelligence by placing it within the overall context of customer experience management (CXM). The rise in the availability of both direct and third-party customer data ...
On March 4, 2019, Salesforce announced its FY 4Q19 and end-of-year earnings. Earnings were solid, with total revenue of $3.60 billion for the quarter, a 26% year-over-year increase from FY 4Q18. Salesforce's 2019 fiscal year revenue was ...
Salesforce welcomed IDC analysts to two days of briefings with leadership at its San Francisco headquarters on February 20 and 21, 2019. Salesforce continues to focus on its Ohana – the company's extended family of customers, partners, and ...
This IDC study discusses digitally driven transformation in the customer experience that companies provide and how this digitally driven transformation is influencing the prioritizing of use cases for investment as well as the strategic ...
This IDC Market Glance provides a glimpse of the current makeup of the customer experience (CX) landscape, illustrates the participating vendors, and depicts the segments and structure of the market. The customer experience market and corresponding ...
This IDC Web Conference presents a discussion by IDC's Alan Webber on the key predictions that will impact how enterprises address the customer experience over the next three to five years. Senior IT leaders and line-of-business executives ...
This IDC Perspective summarizes key takeaways from Oracle OpenWorld 2018 for technology buyers, including discussion around new product releases and future product road maps, contrasted with several maturing Oracle service lines.
This IDC study provides the top 10 predictions and underlying drivers that we expect to impact customer experience in 2019 and beyond.
According to Alan Webber, research director, IDC Customer Experience, "Providing a differentiated ...
This IDC Survey highlights the evolution of tech buyers' growing reliance on marketing-related information sources to make their buying decisions. Dependency on marketing at all prepurchase buying stages now beats both sales and even direct ...
This IDC study forecasts the worldwide revenue for the customer experience software market for the 2018–2022 period.
"As both companies and customers are digitally transformed, software is becoming a larger and larger component of ...
This IDC study explores the further impact that technology will have on customer experience including customer data privacy, analytics-driven business processes, and artificial intelligence (AI). We also look as the early impact emerging ...